By Sagar Shankaran, Founder of CallSphere
Mayer Brown's analysis reveals no unified legal framework governs agentic AI. How consumer protection, privacy, and contract law apply to AI agents.
Key takeaways
As AI agents move from research demonstrations to production deployments that make purchasing decisions, negotiate contracts, file documents, and interact with customers on behalf of businesses, a critical legal question has emerged: who or what governs these agents? Mayer Brown, one of the world's largest law firms, has published a comprehensive analysis that reaches a sobering conclusion: no single legal framework governs agentic AI. Instead, enterprises must navigate a fragmented patchwork of existing laws, each of which applies partially and imperfectly to AI agents.
This regulatory ambiguity creates real problems for enterprises deploying AI agents. Legal teams cannot point to a single set of rules that define what their agents can and cannot do. Instead, they must analyze each agent deployment against multiple overlapping legal frameworks, none of which were designed with autonomous AI systems in mind.
Consumer protection law was designed to govern transactions between businesses and human consumers. When an AI agent interacts with a consumer on behalf of a business, existing consumer protection principles apply but with significant interpretive challenges.
flowchart LR
REQ(["Inbound request"])
PII["PII detection<br/>regex plus NER"]
POL{"Policy engine<br/>OPA or rules"}
REDACT["Redact or mask"]
LLM["LLM call"]
OUT["Response"]
AUDIT[("Append only<br/>audit log")]
BLOCK(["Block plus<br/>notify DPO"])
REQ --> PII --> POL
POL -->|Allow| REDACT --> LLM --> OUT --> AUDIT
POL -->|Deny| BLOCK
style POL fill:#4f46e5,stroke:#4338ca,color:#fff
style AUDIT fill:#ede9fe,stroke:#7c3aed,color:#1e1b4b
style BLOCK fill:#dc2626,stroke:#b91c1c,color:#fff
style OUT fill:#059669,stroke:#047857,color:#fff
The Federal Trade Commission's prohibition on deceptive practices requires that businesses not mislead consumers. When an AI agent interacts with a consumer, must the business disclose that the consumer is dealing with an AI rather than a human? Mayer Brown's analysis notes that the FTC has not issued definitive guidance, but enforcement trends suggest that failing to disclose AI involvement in customer-facing interactions could be deemed deceptive, particularly when consumers reasonably believe they are communicating with a human.
Several states have enacted or proposed laws requiring AI disclosure. California's Bot Disclosure Law requires bots to identify themselves in certain contexts. The challenge for enterprises is that disclosure requirements vary by jurisdiction and the definition of what constitutes a "bot" versus an "AI agent" remains unsettled.
Consumer protection law's prohibition on unfair practices may apply when AI agents cause harm through algorithmic decisions. If an AI agent denies a consumer a service, charges a higher price, or provides a lower quality of service based on factors that correlate with protected characteristics, consumer protection authorities may take enforcement action even in the absence of AI-specific legislation.
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The FTC has signaled through multiple policy statements that it will use its existing authority over unfair and deceptive practices to address AI-related harms. This means enterprises cannot wait for AI-specific consumer protection rules. They must ensure their AI agents comply with existing consumer protection standards as interpreted for AI contexts.
The European Union's General Data Protection Regulation imposes requirements on automated decision-making that apply directly to AI agents. Article 22 of the GDPR gives individuals the right not to be subject to decisions based solely on automated processing that produce legal effects or similarly significant effects. When an AI agent makes a decision about a data subject, such as approving or denying a loan application, setting an insurance premium, or determining employment eligibility, GDPR requires:
For enterprises deploying AI agents in the EU, these requirements are not optional. They impose concrete technical and operational obligations on how agents are designed, deployed, and monitored.
The California Consumer Privacy Act and its successor, the CPRA, along with comprehensive privacy laws in Virginia, Colorado, Connecticut, and other states, create a patchwork of obligations for AI agents that process personal information. These laws grant consumers rights to know what data is collected about them, to delete their data, and in some cases to opt out of automated decision-making. AI agents that collect, process, or make decisions based on personal data must be designed to respect these rights across all applicable jurisdictions.
When an AI agent enters into a transaction on behalf of a business, fundamental contract law questions arise. Mayer Brown identifies several areas of uncertainty:
Under traditional agency law, an agent's authority to bind a principal comes from either express authorization, implied authority, or apparent authority. AI agents present novel questions. Does an AI agent have actual authority granted by its deploying organization? If the AI agent exceeds its intended parameters and makes a commitment the business did not authorize, is the business bound? Can a counterparty reasonably rely on an AI agent's representations?
Mayer Brown notes that courts have not yet addressed these questions comprehensively. The existing precedent on automated systems, such as automated trading systems, provides some guidance but does not fully address the unpredictability and autonomy of modern AI agents.
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For a valid contract to form, there must be offer, acceptance, and consideration. When two AI agents negotiate and agree on terms on behalf of their respective principals, has a valid contract been formed? Mayer Brown's analysis suggests that existing electronic contracting frameworks, including the Uniform Electronic Transactions Act and the Electronic Signatures in Global and National Commerce Act, can accommodate AI agent transactions, but the boundaries have not been tested in court.
When an AI agent causes harm, tort law provides potential avenues for liability, but the analysis is complex:
The analysis identifies several critical gaps where no existing legal framework provides adequate guidance:
Given the absence of a unified framework, Mayer Brown recommends that enterprises take proactive steps to manage legal risk:
Under current law, AI agents are not legal persons. They cannot hold rights, enter into contracts in their own name, or bear legal responsibility. They are generally treated as tools or instrumentalities of the organizations that deploy them. However, the autonomous and adaptive nature of modern AI agents challenges this classification, and legal scholars are debating whether new legal categories are needed. For now, the deploying organization bears responsibility for its agents' actions.
Under existing agency and contract law, a business may be bound by its AI agent's commitments if a counterparty reasonably believed the agent had authority to make the commitment, a concept known as apparent authority. This creates significant risk for businesses that deploy customer-facing agents without clear limitations on their transactional authority. Best practice is to implement hard guardrails that prevent agents from making commitments beyond defined parameters and to disclose these limitations to counterparties.
The EU AI Act categorizes AI systems by risk level and imposes requirements accordingly. Many agentic AI applications fall into the "high-risk" category, particularly those used in employment, credit scoring, law enforcement, and essential services. High-risk systems must meet requirements for transparency, human oversight, robustness, and data governance. However, the AI Act was drafted before the current wave of agentic AI systems and does not specifically address issues like multi-agent coordination or autonomous real-time decision-making at scale.
Mayer Brown advises against waiting. The competitive costs of delayed adoption are significant, and regulatory clarity is likely years away. Instead, enterprises should deploy agents within a governance framework that complies with existing laws across applicable jurisdictions, implements best practices for transparency and oversight, and builds the architectural flexibility to adapt as regulations evolve. Proactive compliance positions organizations better than reactive scrambling when new rules take effect.
Written by
Sagar Shankaran· Founder, CallSphere
Sagar Shankaran is the founder of CallSphere, where he builds production AI voice and chat agents deployed across healthcare, hospitality, real estate, and home services. He writes about agentic AI, LLM engineering, and shipping voice agents that handle real calls in production.
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