By Sagar Shankaran, Founder of CallSphere
Portland and Lewiston businesses take calls in Somali, French, Portuguese, and Lingala. A live AI phone interpreter answers each caller in their own language, both directions.
Key takeaways
There are two famous versions of Maine. One is the postcard: lobster boats, lighthouses, summer people asking if the inn has a room for the weekend of the Yarmouth Clam Festival. The other is older and quieter — the mill-town Maine of Lewiston and Biddeford, where French was the language of the shop floor for a hundred years and grandmothers still switch into it mid-sentence. What the postcard misses is that both Maines are now home to a third: the Maine where Lisbon Street in Lewiston runs on Somali, where Portland's Congress Street hears Lingala and Portuguese from Angolan and Congolese families, and where the person calling your business may be more comfortable in any of those than in English.
Lewiston's Somali community is one of the best-known stories in American resettlement — two decades in, it isn't new anymore. It's the fabric of the city: groceries, halal markets, daycares, taxi companies, mosques, and thousands of households who call dentists, landlords, and plumbers like everyone else. Portland, meanwhile, has become a first stop for asylum-seeking families from Angola and the Democratic Republic of the Congo, which means Portuguese, French, and Lingala in the school pickup lines and on the phone lines. And up in the St. John Valley, Acadian French never left at all.
CallSphere's Live Interpreter is a voice that joins your ordinary phone calls and translates both directions as the conversation happens. The caller speaks Somali; you hear English a few seconds behind. You reply in English; the caller hears Somali. It can open the call by asking which language the caller wants, and it covers more than 57 — Somali, French, Portuguese, Lingala, Arabic, and Spanish included, which is most of what actually dials a Maine business.
Watch it carry the kind of call a Lewiston clinic gets every single morning:
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flowchart TD
A[Mother calls the clinic speaking Somali about a sick child] --> B[Live Interpreter joins the line]
B --> C[Front desk hears the symptoms in English]
C --> D[Nurse asks two follow-up questions in English]
D --> E[Mother hears the questions in Somali and answers]
E --> F{Needs to be seen today?}
F -->|Yes| G[Same-day slot booked and directions given in Somali]
F -->|No| H[Home-care advice relayed and a check-in call scheduled]
No cousin pulled out of class to translate. No twenty-minute wait on a second line for a phone-interpreter service. No nurse guessing whether the word she heard meant fever or rash. Just the call, understood.
Play this forward across the businesses that keep southern Maine running. A clinic or practice in Lewiston or Portland removes its single biggest scheduling failure — the language callback loop — in a week. A heating and plumbing company serving Lewiston's triple-deckers can take a no-heat call in Somali in January, which in Maine is not a customer-service nicety but close to a safety service. Portland's restaurant scene — one of the densest in New England — runs kitchens full of Portuguese, French, and Spanish speakers, and its takeout and reservation lines hear the same languages from the other side of the counter.
Then there's the postcard economy itself. Maine's inns, resorts, and hotels from Ogunquit to Bar Harbor sell to the world now — Québécois families driving down for the coast, European visitors doing Acadia. A front desk that can hold a booking call in French without a transfer takes reservations its competitors quietly lose. The Québec connection alone is worth the experiment: it's a two-hour drive from the border, and those guests would rather book in French.
Most Maine owners have never priced the language gap because it hides inside ordinary noise. It looks like a voicemail never returned because nobody was sure what it said. A patient who didn't show because the appointment time got garbled between a receptionist and a helpful neighbor. A three-day repair delay that started as a mistranslated address. None of these produce a line item. All of them produce quiet revenue leaks — and in communities as connected as Lewiston's, they produce something worse: a reputation for being a business where "they can't understand us."
The fix costs $149 a month after a seven-day pilot, and the pilot runs on your existing number with nothing installed. For the price of a couple of lost lobster-roll orders, the phone stops being the one place your business can't say hello.
The fastest way to form an opinion is to have the conversation yourself. Open the Live Interpreter demo at callsphere.ai — it's the popup in the corner of the homepage — and speak to it in your browser right now. Better yet, hand it to a Somali-speaking employee or a French-speaking in-law and let them poke at it. Maine is a show-me state in everything but name; this takes ninety seconds to show you.
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The interpreter handles the call in the language the caller chooses at the start, and callers who are comfortable in English can simply proceed in English — the interpreter only matters on the calls that need it. For households where the comfortable language is Somali or French, choosing it up front removes the strain instead of splitting the call in two.
No — your staff has the same conversation they always have, in English. The interpreter is a translation layer on the line, not a person on the payroll and not an answering machine. Your team keeps its judgment, its schedule book, and its relationships; it just stops needing a second language to use them.
The service is month to month at $149 after the pilot, so an inn that lives on the June-to-October window can align it with the season. That said, Lewiston's clinics and Portland's year-round businesses find winter is when language-sensitive calls matter most — heating failures and flu season don't follow the tourists.
With more than 57 languages covered, the practical answer is that the interpreter almost certainly speaks it even if your staff has never heard it. The caller picks their language at the start of the call, so your desk doesn't have to identify Lingala by ear — a real consideration in Portland these days.
Yes. Callers dial the number already on your sign, your website, and your Google listing. Nothing about your phone setup changes, and there's no equipment to install — which matters when your front desk is a hundred-year-old inn or a clinic that just moved buildings.

Written by
Sagar Shankaran· Founder, CallSphere
LinkedInSagar Shankaran is the founder of CallSphere, where he builds production AI voice and chat agents deployed across healthcare, hospitality, real estate, and home services. He writes about agentic AI, LLM engineering, and shipping voice agents that handle real calls in production.
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